https://www.aliciamariebeatty.me/contact daily 0.75 2023-04-19 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/9554fce1-557f-4a0c-8483-5319614f8ea1/AliciaMarie_JLR_Revised.jpg https://www.aliciamariebeatty.me/about daily 1.0 2022-07-07 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/d440a38d-d417-41e3-a2f0-d14b3ad1696c/Screen+Shot+2022-06-22+at+6.35.28+PM.png About As a lifelong learner, Alicia wakes up every morning at 6am sharp to read the New York Times, play Sudoku, and contemplate Ira Glass’ most recent episode of This American Life while on a run. God, wouldn’t it be great if I actually did that? So productive—that gal’s going places! In reality, that gal is my mom, who I spend a lot of time writing about. Her, and my dad, and my sister, and all the other fools who stumbled into my life at one point or another only to be told they weren’t permitted to leave. In addition to being surrounded by a marvelous cast of characters, I tend to fill my days with intentional meandering aimed at trying to understand how our world works. I process it all by piecing together words that give shape to thoughts, feelings, and experiences. I live for the moment someone reads what I’ve written and says, “Ah, yes. That’s it.” I love love, and love exploring the different shapes it takes in different people. And I think most things are funny, including you. Mostly you, actually. Outside of “work,” I can be found skiing the Sawtooth mountains, obsessing over my dog, Orwell, and sitting around the campfire with my friends and family; people who make my life so full and my job so dang easy. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/06e0b659-cf95-4eb1-b942-a1bbfbb66678/calvinnhobbes.png About https://www.aliciamariebeatty.me/youngfriendsassets daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854717520-36D6XY8LR6HVE0LSB0G8/MJH_YoungFriendsSummerSunsetSoiree_v2.png Young Friends Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854719011-1LLPLRIP99YCSK6OOBLH/MJH_LightUpTheNight_01.png Young Friends Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854726345-TOPVMVVRBRHYK0XAVZ6J/MJH_YoungFriendsSummerSunsetSoiree_v3.png Young Friends Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854813692-CXVWLQ25DB8D1IAR5WY7/MJH_LightUpTheNight_04.png Young Friends Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854814085-PQJVNQ9GEMUNYXVUF2IT/MJH_YoungFriendsSummerSunsetSoiree_v1.png Young Friends Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579854814414-785YTYMIHDFL4KAP8BYN/MJH_LightUpTheNight_03_r1.png Young Friends Assets https://www.aliciamariebeatty.me/screenwriting daily 0.75 2024-11-24 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/87a99386-f182-4a52-9e9d-fa8eb13ce332/Screen+Shot+2022-07-07+at+12.15.11+AM.png Screenwriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/3a790f53-7309-41a6-98bd-58636447b813/Screen+Shot+2022-07-06+at+2.32.52+PM.png Screenwriting - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.aliciamariebeatty.me/work daily 0.75 2023-04-20 https://www.aliciamariebeatty.me/work/other monthly 0.5 2020-10-08 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/d9e54930-2185-4606-a0ef-8632b37f09ed/AMBHeadshot.jpg https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1602172147942-PN2X2965ETQG163XCD3Y/TMISMYHNS https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/71512949-1cb0-41d0-8069-29654367eda6/Screen+Shot+2022-04-05+at+10.43.18+AM.png Copywriting, Strategy - B2B Content How To Make This Tax Season A Success Wrote and produced Hiya’s Seasonal ebook, aimed to help financial services professionals during their busy season. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/be59763c-f07d-4db0-885c-7a6852259687/Screen+Shot+2022-11-08+at+7.04.41+PM.png Copywriting, Strategy - B2B Content Hiya for Finacial Services Hiya Product Copy and Video Script Also wrote copy and script for: Hiya for Insurance, Hiya for Retail and Services, and Hiya for Healthcare https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579156416225-0N1FL2DYUFH22DY66239/Personalization.png Copywriting, Strategy - B2B Content - AI Business Ghostwrote article for Zylotech CEO titled, “Is Personalization Actually Possible?” Zylotech blog post, published in AI Business. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579156189516-E0QGQYNGCHIDQVA8GJ7P/https___specials-images.forbesimg.com_dam_imageserve_1032883264_960x0.jpg Copywriting, Strategy - B2B Content - Forbes Ghostwrote and placed article for Zylotech CEO titled, “AutoML Can Be The Next Game-Changing Technology In 2018 For Marketing Operations.” Zylotech article, published in Forbes. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/c35baa81-e945-4983-a15b-04918fec2234/Screen+Shot+2022-11-08+at+6.53.15+PM.png Copywriting, Strategy - B2B Content - How to unlock the face of your customer with video open ends Suzy™ blog post. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/596d0fbe-e316-448a-8215-6f968c4fa7cd/Screen+Shot+2022-04-05+at+10.50.33+AM.png Copywriting, Strategy - B2B Content - The Wangiri Scam One ring, and then they hang up. What are the tactics behind this sinister scam? Hiya Blog Post. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/aab528c9-fb2f-45a5-a558-85215ef11c7b/Screen+Shot+2022-11-08+at+6.54.25+PM.png Copywriting, Strategy - B2B Content - Survey Design That Uncovers What Your Customers Are Truly Thinking Suzy™ x Greenbook event copy. https://www.aliciamariebeatty.me/work/prizeo monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579113746369-LHXNARKHI80JT2WR0CG1/LVP3.jpg Copywriting, Strategy - Lisa Vanderpump for Prizeo https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579113746324-9XLKLGXOH0V9373EMC1X/LVP2.jpg Copywriting, Strategy - Lisa Vanderpump for Prizeo https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579113746371-6T031EGWAUWLT3XO8TX5/LVP4.jpg Copywriting, Strategy - Lisa Vanderpump for Prizeo https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579113746238-YJSBXEK4W3FI9QCD6AIN/LVP.jpg Copywriting, Strategy - Lisa Vanderpump for Prizeo https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579858971154-2KBVJ3HK9QKBKNT0HSSG/lisa-vanderpump-og-image-9183-opt.jpg Copywriting, Strategy - Lisa Vanderpump for Prizeo https://www.aliciamariebeatty.me/work/agr20192020 monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579839673542-WG5EIF2IA5CK6Q8DOPB1/MJH_AGR19_Social+Media2.jpg Copywriting, Strategy - Annual Gathering of Remembrance https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579839628251-YBUANXIQ2HHFPMJQOE4G/MJH_AGR19_Social+Media3.jpg Copywriting, Strategy - Annual Gathering of Remembrance https://www.aliciamariebeatty.me/work/aeexhibition monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579855497815-0OW5JTL22L3UBMFO31OF/MJH_AuschwitzExhibitAnnouncement_851x315.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Social Account Banner https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579855546606-S191VMPDSINVHTK3HMYY/MJH_QuoteCard_YellowStar_1080x1080.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Social Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579856802341-2JE2F8TS8U4D01FL2UY9/MJH_SocialContent_Quote_Feb_4.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Social Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579855851434-ZMB4H1SDGQAAQG813C1G/Slide+1.jpg Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579855876696-TJYIQW6ZOKMLHII3SBX1/Slide+3.jpg Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579855864871-MXPZ7Q5XOD1UYKLN031V/Slide+2.jpg Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Instagram Story Educational Content https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579890035264-JAIMYHLQH3EJEIWP3SDJ/MJH_InmateCapofHanochKolman_IGSTORY.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Instagram Story Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579857364318-1O9EJXAC22H5ZCV4HSSL/MJH_AuschwitzExhibit_IGSTORY_01.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579857453951-9RZJE85KL63UZTCNH0T4/MJH_AuschwitzExhibit_IGSTORY_02.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. Instagram Story Assets https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579856506618-60NSUJVWAZ0XWZD1V895/MJH_StLouisTrainTicket_IGStory_01.jpg Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579856466051-DT202LV5GY3HQ5F3CIYD/MJH_StLouisTrainTicket_IGStory_02.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579856465875-67VRNOG0WDHL4D9IDDHT/MJH_StLouisTrainTicket_IGStory_03.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579856464251-RBJR9MY0HE17Q8XNN57G/MJH_StLouisTrainTicket_IGStory_04.png Copywriting, Strategy - Auschwitz. Not long ago. Not far away. https://www.aliciamariebeatty.me/work/letfreedomring monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155295827-H3TPL4TGD18X8NYP18T7/MNAJH_Lightpole_01.jpg Copywriting, Strategy - Let FREEdom Ring - Let FREEdom Ring Strategy + copywriting for the National Museum of American Jewish History’s free July and August digital, print, and out-of-home campaign. The goal of the campaign was to convey free admission, while creating eye-catching assets that payed homage to the Museum’s location on the Independence Mall. Assets featured photographs from the Museum’s core exhibition, colorized to evoke a relevant, Americana experience. I crafted ideas, developed the tone + voice, and worked with designers to execute assets. I also created the brand strategy and brand expression guide for NMAJH. Decks available upon request. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155540163-XIZZGV55SSCZPWM9VQG2/NMAJH_BannerAds-01.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155555444-L2RLDWVHOUCQWGI0AFJT/NMAJH_BannerAds-03.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155480353-KQXVETND5AQKBI83HWWT/VoucherMockup.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155508252-6G8WZJY9ZDIUU178KGRD/MNAJH_Lightpole_03.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579155449486-LOW8R065JJKT7Z33VHP3/NMAJH_BannerAds-02.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579157963017-96EC62CFS2Q3A7CDM6TL/NMAJH_LFR.jpg Copywriting, Strategy - Let FREEdom Ring https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579889063666-6C3QBWEHOHGOH111MWBU/MNAJH_Postcard.jpg Copywriting, Strategy - Let FREEdom Ring Postcard Advertisement https://www.aliciamariebeatty.me/work/notoriousrbg monthly 0.5 2020-01-28 https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072227035-IMMLZ662PS0PKMB2RLNE/NMAJH_RBG_IGSquare_V1.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Main Brand Asset Utilized in all out of home and print assets, as well as many digital assets: paid and organic https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072227615-0NYBRY95GKAVN35URYZF/NMAJH_RBG_Wallpaper_blue_phone-v1.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg iPhone Background, available for users to download or screenshot for personal use https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072422259-FKO7O5GJDLGPBY60GJ0R/rbg_giphy_dissent.gif Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Giphy Sticker https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072344570-C1ERF8RVPZ1PES6WWK8Q/rbg_giphy_workout.gif Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Giphy Sticker https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072370867-EWHQBYWA9SQA9YQ1PCWJ/NMAJH_RBG_ImprovTheatre_V1_R1.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Event Promotion Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072248660-XA9PLCNWXH68FDXWAZJ9/rbg-crown_giphy.gif Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Giphy Sticker https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072230958-CDW83B7AM2Y11UHSRHBB/rbg_9tile_layout_v1.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg 9 day countdown to the exhibition, featuring pop art versions of the Justice, paired with assets showcasing corresponding facts about RBG. https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579849930376-266KG0JB93AT9CBVFS8Z/rbg_9tile_v2_9_r3.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579849817366-B9JCYB3MGAIHP6RXFLFP/NMAJH_RBGFamousCourtRuling_V3.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Social Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579072229354-PRNX9C7CNZTU9R98U9WN/NMAJH_RBGFamousCourtRuling_ReedvReed.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Social Asset https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579849247589-CTMGRVP77GFYPZBECHE2/RBG_Banner_300x600%402x.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Banner Ad https://images.squarespace-cdn.com/content/v1/5e1eab4e17db915d55414e93/1579853722057-9OX5YRXKTQGQPMCU55AE/Screen+Shot+2020-01-23+at+10.56.43+PM.png Copywriting, Strategy - Notorious RBG: The Life and Times of Ruth Bader Ginsburg Interactive RBG Fact Asset (swipe to reveal the court case) https://www.aliciamariebeatty.me/work-1 daily 0.75 2020-01-15 https://www.aliciamariebeatty.me/work-1/brine-eb4cj-g5tkh monthly 0.5 2019-08-22 https://images.squarespace-cdn.com/content/v1/5d28e20037bbad000133e42d/1565798686915-P9FQZNV0RQ0NNUCC2Q9B/2015-07-31-pickles-editorial-03-0092-v4-FINAL.jpg Copy of Work - 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